Thank you for choosing Bella Systems Custom Closets. This Cookie Use Policy outlines how we collect, store, and utilize cookies on our website and share data with limited other channels. By accessing our website, engaging with our services, or providing personal information to us, you consent to the practices described in this policy.
1. What Are Cookies?
Cookies are small text files that a website stores on your device (computer, tablet, or phone) when you visit. They are widely used to make websites work, remember your preferences, and provide information to the owners of the site. Cookies set by the website you are visiting are called “first-party cookies.” Cookies set by other websites are called “third-party cookies”
2. How We Use Cookies
We use the cookies necessary to run the website plus a small number of marketing and analytics cookies that help us understand how users found our website, and which pages are helpful to users on our website.
Please Note: We do not and will not sell your personal information.
We consider all cookies we use part of Bella Systems Custom Closets Company and our individual owner’s locations as a service to customers. We only use data to retarget advertising for Bella Systems Custom Closets only. We do not conduct business or market to California, Colorado, the EU, or other cities/states/countries with strict privacy requirements.
However, we pledge that the data we collect from cookies is never resold. Your data is safe with us, and we only use information to advertise our products and locations for Bella Systems to you. Our third party cookies are from Meta, Google, WhatConverts, MS Clarity, and Stape.io solely as tracking and lead quality measurements.
3. Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website to function and capture data:
Analytics Cookies (we do not offer opt-out)
These cookies help us measure how visitors use the website so we can improve it. All analytics data is aggregated and de-identified. IP addresses are anonymized before storage.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga |
Distinguishes unique visitors so we can count sessions. | 2 years | Google Analytics 4 |
_ga_* |
Maintains session state for Google Analytics 4. | 2 years | Google Analytics 4 |
Advertising & Conversion-Measurement Cookies (we do not offer opt-out)
These cookies help us measure how our paid advertising performs and attribute form submissions or phone calls to the advertising channel that drove them. We use Google Ads remarketing to show our own ads to past visitors across Google’s advertising network (YouTube, Search, Display). We do not share or sell your personal information to third parties for independent marketing.
| Name / Family | Purpose | Duration | Provider |
|---|---|---|---|
_gcl_*, _gcl_aw, _gcl_au |
Google Ads click identifiers used to attribute a form submission or call to a specific paid-search click. Conversion measurement only. | Up to 90 days | Google Ads |
_fbp |
Meta (Facebook) Pixel browser identifier used to measure conversions from our Meta ads. | 90 days | Meta (Facebook) |
wc_visitor |
WhatConverts persistent visitor identifier. Used to attribute later calls or form submissions back to the original visit. | ~13 months | WhatConverts |
wc_client |
WhatConverts attribution context for this visitor (initial source, medium, referrer, landing page). | ~6 months | WhatConverts |
wc_client_current |
WhatConverts current-visit attribution context (refreshes per session). | Session | WhatConverts |
wc_swap |
WhatConverts dynamic phone-number swap state for this visitor (which tracked number is currently displayed). | Rolling, per-visit | WhatConverts |
$wc_leads (browser global, not a cookie) |
In-page JavaScript context captured at page load (URL, referrer, query string, hash) used by the WhatConverts script to enrich attribution. | Page lifetime only | WhatConverts |
| ms_clarity | Page use and user experience tracking and analysis | Rolling, per-visit | MS Clarity |
Server-Side Conversion Forwarding
In addition to the browser-side cookies above, we operate a server-side tagging pipeline hosted at Stape.io, reached through *.use.stape.io, and shared Stape/Iconnode hosts such as iconnode.com. When you submit a form or place a tracked call, the pipeline forwards a minimal set of conversion parameters (hashed email, first-party cookies, event name) to Google Ads (Enhanced Conversions) and to Meta’s Conversions API so we can measure campaign effectiveness even when browser cookies are unavailable. Server-side forwarding only runs for events you actively initiate on our site and respects the Global Privacy Control signal and any explicit opt-out you have made via the Do Not Sell or Share link made on those web properties.
4. Managing Your Preferences
- Do Not Track / Global Privacy Control — by default, we do not sell or share your information outside of the sources mentioned in this cookie policy. We are not under jurisdiction to require an opt-out policy, but our company is focused on home improvement/custom closets and storage solutions. We do not use your data for any other sales aside from our own, and we do not sell your data for profit to other marketing agencies.
6. Updates to This Policy
If we change the cookies or tracking vendors we use, we will update this page and revise the “Last updated” date above. For significant changes we will re-surface the cookie banner so you can review and re-confirm your choices.
7. Contact
Questions about this Cookie Policy? Contact our corporate location email at admin@bella-systems.com or call our main 800 number listed at the top of the website.